MindMax by AFL Players Association x Movember Foundation

content strategy, brand storytelling

Agency

Movember Foundation & AFLPA

Brand

MindMax

Scope of work

App copywriting

Project URL

https://mindmax.com.au

MindMax is an app to maximise wellbeing and resilience, and is home to a community of fit minds. Funded by Movember Foundation and made in collaboration with AFL players, the free and accessible app empowers users to build, strengthen and maintain mental health.