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MindMax by AFL Players Association x Movember Foundation

content strategy, brand storytelling


Movember Foundation & AFLPA



Scope of work

App copywriting

MindMax is an app to maximise wellbeing and resilience, and is home to a community of fit minds. Funded by Movember Foundation and made in collaboration with AFL players, the free and accessible app empowers users to build, strengthen and maintain mental health.

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