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HBF

digital copywriting, brand storytelling

Agency

Tundra (https://tundra.com.au)

Brand

HBF

Scope of work

Copywriting of product descriptions (web), eDMs, promotional content, 'Make A Claim' online tool, 'Switch to HBF' online tool (flow and copywriting).

Looking after more than 900,000 health fund members may have left HBF’s digital assets and copy a little neglected. That’s where I came in.

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