
Frasers Property
Agency
Foolproof Singapore (https://www.foolproof.com.sg)
Scope of work
UX content strategy, IA & brand storytelling of Frasers Property's sustainability story.
Brand
Frasers Property
Embedded within Foolproof's UX team, I helped to construct the information architecture and content strategy within the parameters of brand storytelling to communicate Fraser Property's sustainability story – outlining the company's strategy, impact, and goals – and delivered through the company's corporate global website.



