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Frasers Property

content strategy, brand storytelling


Foolproof Singapore (


Frasers Property

Scope of work

UX content strategy & brand storytelling of Frasers Property's sustainability story.

Embedded within Foolproof's UX team, I helped to construct the information architecture and content strategy within the parameters of brand storytelling to communicate Fraser Property's sustainability story – outlining the company's strategy, impact, and goals – and delivered through the company's corporate global website.

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