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Hi. I’m Annisa, a copy-based strategist born in Indonesia, raised in Montreal, bred in Melbourne/Bali & currently living in Singapore.

I write and build things to help articulate people’s thoughts*.

Things = brand stories, information architecture, web copy, metadata, creative direction, concept development, UX writing, impact reports, email marketing copy, research syntheses, taglines, packaging copy, product descriptions, wayfinding, tone of voice guides, editorial content, brand manifestos, content governance models and roadmaps, you name it.

Poetry, even.

(Annisa Dharma)


*I’m a copywriter and strategist who shapes

outcomes through story, design thinking, and cultural insights. Previously a content strategy lead at Designit, digital producer at Today Design, senior editor at Time Out Jakarta, and graphic designer at large.

Sometimes, these people are giants like Google, cult brands like KeepCup, NGOs like Greenpeace & sometimes it’s my mom.
Always, these people are progressive 🌈 thinkers &
purpose-powered doers 🦄.

Does that sound like you?


Things (selected work)

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