Scope of work
Brand story. Collection descriptions. Webcopy & Bedtime Stories.
Beddoni was inspired by the constantly changing landscape of a woman’s everyday. Where a morning could mean lounging, clearing your inbox, checking into a flight or karaoke in the kitchen. And evenings are deliciously reserved for a glass of red paired with some Nina Simone.
Created to empower wearers to be productively relaxed, Beddoni is reimagining our relationship with comfortwear. At its heart is a meticulous and considered design process that makes for simple, satisfying off-duty pieces. Classic shapes, with a modern edge, designed to be worn comfortably throughout the night and during the day.